Sales & Marketing

Advanced customer intelligence for successful business growth.

DEPARTMENT:

Marketing, Sales


ROLES:

CMO, Market Analyst, Sales force


CMO

Enhance customer experience, increase lifetime value and make data-driven marketing decisions to achieve successful business growth.

SOLUTION

CUSTOMER ANALYTICS FOR STRONG RELATIONSHIPS

The more data-rich an organization is, the harder it becomes to translate data into actionable information. As a result, many companies remain overwhelmed by the the sheer volume of customer data and fail to leverage its full potential.

According to a recent survey by McKinsey&Company, 50% of companies that champion customer analytics are likely to have sales well above their competitors. Furthermore, companies championing the use of customer analytics are 6.5 times more likely to retain customers, 7.4 times more likely to outperform their competitors on making sales to existing customers (upsell and cross sell strategies), and nearly 19 times more likely to achieve above-average profitability.

(Using Customer Analytics To Boost Corporate Performance, Key Insights from McKinsey’s DataMatics 2013 survey)

High performance right out of the box


REDUCED CHURN – automated churn prediction and prevention

INCREASED REVENUE PER CUSTOMER – delivery of highly personalized offers with special focus on customers with a high churn risk.

IMPROVED CUSTOMER SATISFACTION AND LOYALTY – providing customers with a personalized experience and the attention.

REDUCED SUPPORT COSTS – automated proactive responses to recognized patterns in customer issues.

 

By consolidating big data sources, you can acquire valuable insight into customer behavior, and by analyzing this information you’ll be able to identify new revenue streams and create new business opportunities.

SOLUTION

LOCATION BASED SERVICES – NEW LEVEL OF CUSTOMER INTERACTION

With constant growth of smartphones, wearables and other portable devices utilizing speeding technological advances, LBS is becoming more important every day. A wide area of implementation ranging from health, banking and tourism to consumer tracking and transportation, makes LBS a significant application when combined with analytics.

This technology is enabling us to reach customers with highly personalized messages and campaigns.

Our offer – CloseBuy App

With several packages available depending of your requirements, our CloseBuy App is an ideal solution for variety of markets.

Among its benefits are:

  • Hosted on our servers
  • Database integration
  • CRM/Campaign management integration
  • Branding of a mobile app
  • Accompanying geolocation services
  • Dynamic segments
  • Online context
  • Personalized messages

COMTRADE DATA SERVICES AT A GLANCE

IF YOU NEED TO:

  • SETUP ORGANIZATION FOR DATA GOVERNANCE
  • ACCESS QUALITY OF DATA SOURCES
  • DEFINE LOGICAL DATA WAREHOUSE ARCHITECTURE
  • SELECT AMONG TECHNOLOGIES AND VENDORS
  • USE AND ADAPT INDUSTRY DATA MODELS
  • IMPROVE PERFORMANCE OF DATA WAREHOUSE AND BI REPORTS
  • DESIGN EFFECTIVE INFORMATION VISUALIZATION
  • ASSURE JUST IN TIME INFORMATION DELIVERY
  • DERIVE BUSINESS VALUE FROM YOUR DATA USING ADVANCED ALGORITHMS
  • DEFINE BIG DATA ROADMAP AND USE CASES

WE ARE HERE TO HELP YOUR BUSINESS GROW!